ANALISIS PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN MAHASISWA DALAM MEMILIH SEKOLAH TINGGI ILMU EKONOMI MADANI BALIKPAPAN
    Volume: Vol. 1, No. 3, Oktober 2017
    Penulis: Sani Gazali date: 2017-11-15

    The problems in this research are: how marketing mix for service (product, price,
    promotion, place, process the, people, and Physical Evidence.) influences student
    is chosen STIE Madani Balikpapan. The theories used in this research are the
    marketing mix for service theory and buying decision theory. This reseach are
    descriptive quantitative approarch with survey method. This research constitutes
    explanatory and all of variables are measured by likert scale. The technique to
    gathering were used the questionnaire and interview for 57 respondents. Based on
    a standardized coefficient, itís partially known that product variable has positive
    influence (3,243) and more dominant compared to other variables (price,
    promotion, place, people Physical Evidence and process). The conclusions of this
    research are the marketing mix for service (product, price, promotion, place,
    process the, people, and service) influences on students decision on STIE Madani
    Balikpapan.
    Keywords : marketing mix for service, product, consumer decision

    Download Jurnal